The event starts on Wednesday, September 7th at 10am. pacific time, 1 p.m. east. You can watch it live here on this page or on Apple’s event website and the company’s YouTube channel. You can also watch it on any Apple TV or streaming box—just go to the Apple TV+ app to find the live stream. When you open the app on Wednesday morning, the event should be prominently displayed at the top of the page. This method works even if you don’t subscribe to Apple’s streaming service.

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This content may also be viewed on the originating website. As usual, WIRED will also be running an Apple live blog event during Wednesday morning’s show. We’ll be posting up-to-the-minute details and real-time analysis of what’s happening at Apple headquarters in Cupertino, California, where the event is being held. Apple has been doing these September events consistently for a decade now, ever since the iPhone 5 launched in 2012. Until now, they’ve been smooth, glossy showcases that prepare the Apple faithful for the company’s fall releases. This consistency also made announcements easier to predict. As with every one of these streaming infomercials, rumors and leaks have already spilled the beans on what’s likely to be announced. Here’s what to expect. iPhone 14 The undisputed centerpiece of the showcase will be a new iPhone series, likely called the iPhone 14 (unless Apple goes wild and names the phones something else). Rumor has it that there are four new iPhone models, each with slightly different specifications. Expect variations on Apple’s previous naming conventions, with Pro or Max suffixes attached to higher-end devices. Interestingly, there are rumblings online that Apple might ditch the smaller Mini version of its iPhone lineup, instead focusing on 6.1- and 6.7-inch models this time around. Some design tweaks are coming to the new phones. Apple may do away with its famous notch at the top of iPhone displays, instead replacing it with a Google Pixel-style hole along the top edge. The fanciest models may have titanium frames and always-on displays. Internally, Apple is expected to update the phones with its homegrown A16 chips. Also a given for these September events: the release dates for the next iOS and iPadOS versions will be revealed. Apple will also highlight some of the new features coming in the next versions of its mobile software, iOS 16 and iPadOS 16. Apple Watch Series 8 Apple is likely to announce at least two updated models of its Apple Watch. The standard Watch 8 model should be a modest design upgrade from the Series 7, but the big change may come in the form of the rumored “rugged” Apple Watch launch. Such a device could feature a stronger, more durable design with improved weather resistance and a waterproof display. Last year, the Wall Street Journal reported that upcoming features in the Apple Watch lineup may include the ability to read your skin temperature and detect if you’ve been in a car accident. Battery life on Apple watches has always been subpar, but now there may be a chance that each full charge will last more than a day on the Pro models. It’s unclear if these features apply to both the regular Watch 8 and the potential rugged version. AR/VR headset Sorry, but chances are slim that Apple will say anything about its long-awaited — but only rumored — AR/VR headset at Wednesday’s media event. A mixed reality device is almost certainly in the works, considering news broke this week that Apple has filed for several trademarks of the term reality and is likely to pin that brand on its headsets. But such a handset is unlikely to be announced this month. it is probably scheduled to be revealed sometime next year. Of course, you never really know. These product events have started to feel pretty cheesy but samey over the years, so Apple might be inspired to spice it up a bit and tease something brand new.